Beverly Hills Chamber of Commmerce

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Beverly Hills Organizes New York Sales Mission

Oct 15, 2011

Thursday, October 13, 11-- A delegation from the City of Beverly Hills traveled to New York City from October 11 – 13 on a sales mission to promote Beverly Hills to New York-based retail and travel companies. The purpose of the annual mission, which has taken place for nearly 20 years, is to strengthen Beverly Hills’ status as a world-renowned icon of sophistication, luxury and service—and the premier destination for unrivaled shopping, dining and accommodations.

New York remains the number one feeder market for overnight stays in Beverly Hills. A recent American Express study revealed that American Express cardholders living in the New York City area spent $8.7 million dollars on lodging, shopping and dining in Beverly Hills in the second quarter of this year.*

The Beverly Hills delegation, led by Mayor Barry Brucker engages in dialogue directly with the CEOs and senior managers of New York-based luxury retailers in order to attract and maintain relationships beneficial to Beverly Hills and reinforce the message that the City and the business community work together to achieve a dynamic and supportive business environment.

Delegates from the City of Beverly Hills include Mayor Barry Brucker, Vice Mayor William W. Brien, MD, City Manager Jeff Kolin and Deputy City Manager/Public Affairs Cheryl Friedling. Officials traveling to New York from the Chamber and Conference & Visitors Bureau include Board President Bruce Schulman; Executive Director Alexander Stettinski; Director of Economic Development and Government Affairs Anita Zusman-Eddy; Executive Director of BHCVB Julie Wagner; BHCVB Board of Director Linda Briskman; BHCVB Communications Manager Kimberli Samuel and the General Managers of Beverly Hills hotels.

The mission included more than 15 working meetings with leading travel agencies and corporations; a luncheon for top luxury retailers, an evening reception for select travel agents and a travel agency
 CEO luncheon.

Participating travel industry partners include:

• The Beverly Hilton
• Beverly Hills Rent-A-Car
• L’Ermitage Beverly Hills
• Luxe Rodeo Drive Hotel
• Maison 140 Beverly Hills
• Platinum Collection by Midway Car Rental
• Montage Beverly Hills
• Mosaic Hotel
• The Peninsula Beverly Hills
• Thompson Beverly Hills
• Wilshire Limousine

*Q2 2011 Destination Insights Report by American Express
For more information, contact Kimberli Samuel at samuel@lovebeverlyhills.com or 626-450-5891 or Michael Rasch at rasch@beverlyhillschamber.com or 310-248-1000 x126.


ABOUT BEVERLY HILLS CHAMBER OF COMMERCE
Beverly Hills Chamber of Commerce is the unrivaled authority of business – advocating on its behalf, anticipating trends, advancing knowledge, creating innovative practices that inspire and invigorate, and embodying a professional conscience. The second largest Chamber of Commerce in Los Angeles County, Beverly Hills Chamber of Commerce has been leading businesses to success since 1923. For more information visit www.beverlyhillschamber.com.

About Beverly Hills Conference & Visitors Bureau
The Beverly Hills Conference & Visitors Bureau is the dedicated to enhancing the economic vitality of Beverly Hills through destination marketing. Efforts target consumers, trade and media in key markets throughout the US and internationally. For more information about Beverly Hills, visit the Beverly Hills Conference & Visitors Bureau at www.lovebeverlyhills.com, or call (800) 345-2210.