Studies show that direct-to-consumer (DTC) brands are changing the world of ecommerce by incorporating digitally creative and “disruptive” strategies to gain more visibility and brand loyalty, particularly with Millennials and Gen Z’ers. Many indie brands are also launching innovative campaigns and customizing products centered around consumer preferences and feedback. The DTC approach for many indie brands means building and nurturing more meaningful brand-consumer relationships
Ensuring Your Ecommerce Website is ADA-Compliant The Americans with Disabilities Act (ADA) requires certain businesses to make necessary changes and improvements to their websites for individuals with disabilities. The ADA applies to all government agencies and privately run companies or non-profit organizations with 15 or more employees operating for the benefit of the general public. As a company or nonprofit organization, it is important
The Rental Era has arrived. So much so, that this generation is being coined by trend forecasters as “Generation Rent.” With consumers’ increasing focus on sustainability, social sharing, and experiences rather than things, the rental model is the hero fashion has been waiting for. The success of this model stems from its impressive ability to solve the numerous problems facing today’s major retailers and
The Beverly Hills Chamber of Commerce rang in Lunar New Year with true Beverly Hills flair as attendees were dazzled by traditional Asian cultural performances, musical stylings reminiscent of the Rat Pack, and bites and beverages from Beverly Hills’ finest establishments and crowd favorites. It was an unforgettable night characterized by its vibrant décor and stunning Rolls-Royce displays. The Lunar New Year: Year of