The Beverly Hills Chamber of Commerce proudly hosted the highly anticipated State of Luxury Power Panel Series with Ann Shatilla, a signature highly sought-after event for nearly a decade. This year’s edition, held at The Maybourne Beverly Hills, brought together an elite audience of luxury business leaders and aspiring entrepreneurs eager to elevate their brands to the pinnacle of the luxury market.

The morning breakfast featured Emmy-award-winning journalist and luxury PR strategist Ann Shatilla, who delivered her renowned seminar on the State of Luxury. With her vast experience in luxury marketing, Shatilla captivated attendees with insider strategies, emerging 2025 trends, along with steps to enhance PR, social media, and overall brand prestige. Her dynamic presentation included the latest luxury industry statistics, media tips, and insights into creating high-impact PR campaigns that resonate with discerning audiences.

Joining the panel were three distinguished guests:

• Wolfgang Puck, a global culinary icon and founder of the Wolfgang Puck brand, shared his expertise on crafting a world-class luxury experience. His insights offered attendees actionable advice on building a loyal clientele and setting new standards for luxury hospitality.
• Matt Goldberg, VP and News Director of KCBS and KCAL, provided a behind-the-scenes look at how media narratives are shaped, offering attendees strategies to pitch compelling stories to garner local and national press coverage.
• Byron Lazaroff-Puck, Director of Food, Beverage & Hospitality for Wolfgang Puck Fine Dining Group, rounded out the discussion with forward-thinking approaches to integrating technology and digital strategies to enhance luxury operations.

The panel provided an unparalleled opportunity for attendees to gain expertise from industry titans while networking with like-minded professionals.

We extend our deepest appreciation to our sponsors, whose generous contributions helped make this event possible:

• Event Sponsors: Maybourne Beverly Hills, Casa dei Fiori, Café Aviva, and BBJ La Tavola
• Gold Sponsor: U.S. Bank and Utavi
• Table Sponsors: East West Bank and Midway Car Rental
• Exhibitor Sponsors: Henley & Partners and the Routenstein Foundation

The Chamber also extends its gratitude to Ann Shatilla for her continued partnership and dedication to empowering businesses. A special thank you to our power panelists and the Beverly Hills community for supporting this iconic series.