Beverly Hills has long been synonymous with sophistication and glamour, and now, the Golden Triangle—encompassing Santa Monica Blvd., Wilshire Blvd., and Cañon Drive—welcomes its newest jewel: Gravitas, a 28,000 sq. ft. members-only social club designed to inspire connections and celebrate luxury.

The grand opening and ribbon-cutting ceremony marked a new chapter in the city’s social scene, as Gravitas promises to blend timeless elegance with a modern vision for community and hospitality.

A Vision 30 Years in the Making

Co-founder Brandon Steven, who operates a network of over 20 car dealerships and 59 health clubs, envisioned Gravitas as the culmination of decades of experience in business and family life. “Gravitas fills everything that I wanted over the last 30 years, and will do the same over my next 30,” Steven shared during the opening celebration. His Midwestern roots, reflected in the club’s emphasis on gratitude and warmth, complement its Beverly Hills sophistication.

A Masterpiece of Design and Atmosphere

The design of Gravitas is nothing short of breathtaking, thanks to the expertise of Kelly Architects—the team behind iconic Los Angeles venues like the Avalon nightclub and Santa Monica’s Shangri La Hotel. From the moment members step inside, they are greeted with:

• A grand cocktail lounge, adorned in marble, featuring a floor map of Beverly Hills.
• A retractable roof, bathing the space in natural light.
• Playful accents, adding a whimsical, Alice in Wonderland-inspired charm to the club’s Art Deco grandeur.

Each detail has been meticulously crafted to create an environment that is both elegant and inviting, making Gravitas a sanctuary for relaxation, networking, and celebration.

A Place to Connect and Belong

Gravitas aims to redefine the private club experience by fostering genuine connections in a luxurious setting. Members can expect a vibrant calendar of events, curated dining experiences, and an atmosphere that blends Beverly Hills’ cosmopolitan spirit with the warm hospitality that Steven’s Midwestern background inspires.

The Start of Something Extraordinary

The ribbon-cutting event showcased the city’s excitement for Gravitas, with guests marveling at the exquisite design and the vision behind it. This club isn’t just a venue; it’s a lifestyle—one that aligns perfectly with the history, allure, and modern refinement of Beverly Hills.

Gravitas is now officially open, offering its members an extraordinary home away from home in the heart of one of the world’s most iconic neighborhoods.

For membership inquiries or to learn more about Gravitas, visit gravitasclub.com.